понедельник, 17 апреля 2017
Это был видео-ролик на шведском телевидении. К сожалению, видео безвозвратно утеряно.
Mari Magnus: This is Evas room. She lives in a villa in Grefsen in Oslo, so this is her rebuilt basement.
Reporter: Skam is written and filmed just a few weeks before every episode airs on the web and TV, and takes place in real time. All to create a feeling that everything in the show happens here and now.
Mari: Skam is a show that could have been great just on its own, but when you’re telling a story in real time, and when you get to know the characters so closely - we get to read their texts, see their instagram posts, they become your friends. We get so close to them and we know so much about them - you want to be there every step of the way with them. The viewers feel the need to interact, to talk to each other and discuss. That makes them create the truth amongst themselves.
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Reporter: In order to make Skam as authentic as possible, NRK started doing research a long time before the actual filming of the show took place. Mari and Julie Andem (show creator, director and writer) made depth interviews and held auditions with over 1000 Norwegian teenagers. This was the foundation for writing the scripts and the characters. These depth interviews have continued to be made throughout the making of the show, even up until now.
Mari: We are working on our research continuously, and the actors are amazing and corrects us as soon as anything’s not right. We are working on the research all the time.
Reporter: In Skam, the lines between reality and fiction has been smudged. The actors are hardly doing any interviews, one of the actors (Josefine) even got mistaken for being her underaged character at a club and got escorted by a security guard. The characters have their own Instagram accounts where they post stuff from their fictional lives, and even answers some of the comments they get. But its not the actors themselves that runs the characters accounts, its Mari.
Mari: This is an example from season 1, where Eva was going through a shitty time. She then posted this sad pic with the caption Hello from the other side:

Vilde is posting a lot of quotes, quotes about working out, that she is going to Hemsedal and so on.
Reporter: There are some ways for the audience to affect the outcome of the show. The writers are actively reading comments on social media about the storylines. They then keep the comments in mind whilst writing since the viewers are as committed as they are. An example is the love story between William and Noora, where they have a fight and William stops replying to Nooras texts. A whole generation waited impatiently day by day and kept refreshing the Skam website until he would reply.
Mari: This actually became a huge deal within the audience. It spread across social media, and they made their own hashtags (#williammåsvare = #williammustreply) and trends; that they couldn’t study for their exams before William replied. We then wrote a chat where Eva says exactly that; “I can’t even study for my exams #williammåsvare”.

So the audience and Eva are going through the same thing. All of us wants William and Noora to get together. Fiction and reality became one.
Reporter: It may be the fact that the audience has such an impact and that they can interact as much with the characters that has made Skam the success that it is. But to what extent can the viewers affect the writers, really?
Mari: You can never give the audience too much power. If they would’ve gotten what they wanted, William and Noora would have gotten together straight away. Then we would’ve had 10 episodes of them just making out, and thats not good. But to give a taste of interaction or to give an illusion of impact, thats important. The audience is almost expecting that.
@темы:
Mari Magnus,
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